New Holland Pavilion #1
1919 Alliant Energy Center WayMadisonWisconsin53713United States
Compare, shop, test ride, accessorize, and buy from all bicycle brands in one place! The New Holland Pavilion comes alive with thousands of new bicycles at the lowest prices of the year!
Please Note
There will be a charge of $8.00 per vehicle to park at Alliant Energy Center payable at the main entrance via Visa, MasterCard, Discover, American Express, Google Pay, and Apple Pay or prepurchase a pass here.